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As we have mentioned many times, fashion is one of our favorite themes and we are proud to announce we were attending the famous London Fashion Week to film a fashion show of a new London Designer Brand – Lungta de Fancy. Our fashion video was uploaded on the newly designed page of Lungta de Fancy, but for your convenience we are also publishing it here so you can see it in all its glory.

We attended and filmed the show at famous London club – Fabric. The interior design of that place was well suited for the occasion: it has a very industrial vibe and as such has set a very interesting mood. The lead designer of the brand – Mai – wished to showcase her line of products in an interior typically associated with London and the idea worked – the beautiful, high-fashion clothing (especially the exquisite dresses) stood out in a raw, industrial environment and the contrast the whole concept created pleased the audience.

Of course, such dark, moody conditions demand special treatment before it is suitable for filmmakers and we think we did a splendid job with that promo. We had a complicated set up of 3 cameras on site to get the full showcase. The first problem, as we have mentioned, was the unique design of the place – the ceiling was pretty low, while the models and they were wearing high heels, so we had to install the lighting in a specific way – it had to be bright enough to make the catwalk and the clothes stand out, yet it shouldn’t interfere with the movement of the models and it additionally shouldn’t blind the audience.

3 cameras were needed to get every possible angle of the whole line of clothes – in this business the look of your product is the most crucial factor and you need to show every detail of your brand to distinguish yourself from the crowd. We had to set up our equipment in the corridor that models passed through and put a special zoom lens on the first camera, so we could work in a cramped space without constant changing of camera placement. The second camera was set up in a big room that was a staging area for the catwalk. The place was brighter, so we had to change the second set-up accordingly. The third equipment was installed on the exit from the staging area, so we could shot the whole event from the side and capture the enormous crowd that gathered around the catwalk.

We must say it was a great fun to work in such conditions, as the whole showcase gave us a lot of ideas how to properly set up our cameras, how to light the place without hindering the flow of the whole show and how to capture the uniqueness of Lungta de Fancy collection.

 

 For our most recent productions, we have been working on something special, unique and nothing like we have done in the past. This is a motivational video called 'Change', made for Etisalat, which is a Middle East’s leading telecommunications company.

 

This motivation video was made for internal company use, as it targets employees and their motivation towards change at work. The video was created to make employees around the world feel more confident, and uplifted about adapting to changes in the work environment, as well as their personal lives.

 

This project has been a very exciting challenge, thus we will share the process of the production with you and tell you how we created this video.Firstly, we were provided with the narrator (voice-over) script, and from that we further developed our own ideas. Unfortunately, because we had a very tight project time frame (of ten days) we made the ultimate decision to partly use stock video footage. We also had to make use of our existing footage from our archives. Overall, our team spent two days on filming and the rest of the time on editing as well as researching for relevant and appropriate footage online.

 

Furthermore, the role of the narrator was greatly considered, as we had to choose the perfect voice-over actor for the narration in the video. All of the six actors we have found were excellent, however we had to choose one that had the most suitable voice tone for the video. Therefore in the end we agreed to cooperate with Lew. W, a very experienced voice-over actor.

In addition, we had to decide on the audio track, which would suit the narrator, as well as the mood and tone of our video content. The encouraging music was composed by Ross Bugden and it was ideal for creating a motivational atmosphere in the video. It was then our priority to edit the visuals, voice-over and the music to make a complete, and final video for our client.

After combining the three elements together, we conclusively achieved something very special. We hope that this video will inspire and motivate employees around the world, making them feel more confident towards changes in their lives We had a lot of fun creating this project and our entire team is proud to have had an opportunity to work on something so extraordinary and unique.